-31%
Average cost per lead on rebuilt accounts
4.2×
Typical return on ad spend after three months
40+
Markets and languages covered by our search desk
Overview
Google Ads & YouTube at RYW
Search, Shopping, Performance Max and YouTube — run as one system instead of four silos fighting over the same budget. We go after the queries that convert, cut the ones that only look cheap, and connect it all back to your margins.
Deliverables
Google Ads account audit and rebuild plan
Keyword, negative and query workflow ownership
Merchant Center feed review and fixes
Conversion tracking and offline import setup
Weekly pacing and budget reallocation calls
Inside the service
What actually gets done.
Search & Shopping structure
Query-first builds that stop broad match from quietly eating your budget.
Performance Max control
Asset groups, exclusions and feed quality tuned so PMax complements, not cannibalises.
YouTube & Demand Gen
Upper-funnel video planned around the audiences your Meta campaigns already proved.
Bidding & budget strategy
Targets set against contribution margin, reviewed weekly — never set and forgotten.
Pair it with
Runs best alongside
Get this running
Pick a monthly retainer on the pricing page, or send a brief first and we will scope it on a call.