99%
Event match quality on rebuilt tracking
1
Dashboard for spend, revenue and margin
0
Blind spots left in the funnel
Overview
Tracking & Analytics at RYW
If the data is wrong, every optimisation after it is noise. We rebuild measurement from the ground up: server-side events, clean feeds, and one dashboard where spend, revenue and margin live on the same page.
Deliverables
Tracking plan and implementation spec
Server-side container setup and maintenance
UTM governance for every channel
Profit dashboard with spend and margin in one view
Monthly measurement QA report
Inside the service
What actually gets done.
Server-side tracking
Conversions API, Google Tag and offline imports with redundancy against browser limits.
Attribution sanity checks
Platform totals reconciled against your store data, so nothing is double-counted.
Reporting dashboards
Looker Studio views built around profit, not impressions.
Audit & QA rituals
Monthly checks for broken events, duplicate conversions and dead audiences.
Pair it with
Runs best alongside
Get this running
Pick a monthly retainer on the pricing page, or send a brief first and we will scope it on a call.